Overview:
Developing new products and services draws upon a unique set of skills, informed by specific knowledge and guided by real world experiences. Companies looking to grow by innovation seek individuals with those qualities. PDMA's New Product Development Professional (NPDP) Certification Program identifies and recognizes those special individuals who meet these standards. Certification provides employers with a formal means to identify those whose and knowledge in new product and service development stand "head and shoulders" above the rest.
The PDMA of Western New York will conduct a one-day certification preparatory workshop to help individuals prepare for the PDMA New Product Development Professional (NPDP) Certification Exam. This workshop is intended to review topics that will be on the exam, including:
New Product Strategy Portfolio Management New Product and Service Processes People, Organization & Teams Marketing Research Common Product Development Tools
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