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Jim Collins
“Good is the enemy of great.” And with that statement, Jim Collins’ popular book sets off to illuminate what sets great organizations apart not just from clearly bad ones but from those who are good. The book discusses “companies that made the leap from good results to great results and sustained those results for at least fifteen years.” For those interested in the details of how the companies were selected—both the great and the ones against which they were compared—and the research, appendices and notes chapters at the end provide substantial reading.

The World is Flat

Thomas Friedman

Okay, so is there anything NEW to learn from this book that has taken the business world and Rochester by storm? You betcha! From Amazon.com: "What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution that have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone.

"But the news that Friedman has to deliver is that just when we stopped paying attention to these developments--when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East--is when they actually began to accelerate." We will discuss the book from the product perspective and explore its implications on product development.

The Innovator's Dilemma

Clayton Christensen

Why do great companies fail to bring great products and services to market?

From Amazon.com: "At the heart of The Innovator's Dilemma is how a successful company with established products keeps from being pushed aside by newer, cheaper products that will, over time, get better and become a serious threat. Christensen writes that even the best-managed companies, in spite of their attention to customers and continual investment in new technology, are susceptible to failure no matter what the industry, be it hard drives or consumer retailing."
Mastering the Requirements Process

S.Robertson & J.Robertson

Written in an engaging style and relevant for any software analyst or designer, Mastering the Requirements Process provides a powerful and useful guide to defining more complete software requirements that lead to better software overall. It's also filled with innovative advice.
In this book, the Product Development & Management Association brings together practical, authoritative approaches to every aspect of the product development process, from idea generation to delivery of the final product and commercialization.
Over the last decade, industry professionals have radically transformed the theory and practice of new product development. Now PDMA has combined the best aspects of current product development practice in a single volume which applies to new products and services in both consumer and industrial markets.
Software Product Management Essentials is a hands-on guide to help new product managers sift through the numerous tasks and responsibilities involved in this pinnacle job. The book is loaded with tips and example best practices to help even experienced product managers optimize their time and effectiveness. Based on proven methods and state-of-the-art processes, the book helps product managers prioritize the many tasks and issues that they confront.
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PDMA Bookstore

National PDMA highlights books devoted to product development issues, practices, and tools, as well as topics closely related to innovation and new products.

Books on a variety of New Product Development Topics

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