WNYPDMA - Resources

Note: You are seeing this ugly menu because the browser that you are using doesn't support JavaScript. Please turn on JavaScript or update your browser - Try IE or FireFox.

Topic / Link	Abstract
Glossary	Glossary Of New Product Development Terms Terms, phrases, and definitions dealing with the science, skills and art of new product development.
Global Teams	Case History: Eastman Kodak Using global teams to overcome the challenges of multinational product distribution. M. Herz Today many companies are wrestling with distribution of products on a multinational basis. Here's how one multinational took on this challenge using multinational teams to coordinate successful development and launch of one product on a global basis.
Leadership	Will Kodak's New Strategy Work? Clayton M. Christensen and Scott D. Anthony Forbes.com Struggling film giant Eastman Kodak announced a bold new offering that just might shake up the $50 billion printer industry. Kodak is introducing a $150 to $300 consumer inkjet printer that uses ink cartridges priced more than 50% lower than those of incumbents. Kodak's approach has many of the hallmarks of disruptive innovation, giving it a great chance of creating a much-needed winning product. But there's still a long way to go before the company can declare success.

Legal Notices