New products and services are the lifeblood of today's high technology firms, and companies need more technically grounded leaders to drive the engine for business growth. The Rochester Institute of Technology's Master of Science in Product Development (MPD) program is a groundbreaking interdisciplinary leadership program designed for engineering and technical professionals. By integrating engineering and management elements, the MPD program strives to develop a new kind of leader with a holistic perspective and knowledge base of the total life-cycle product development system. The program establishes the foundation for the integrated systems approach needed to conceive, create, launch, and support products, and it considers how a company's business strategy, vision, and capabilities coupled with the voice of the customer determine product strategy and create best-in-class product portfolios. The MPD program provides the educational foundation needed by technical leaders to drive product innovation.
MIT’s Professional Education Programs office (PEP), organized under the School of Engineering in 2002, provides continuing education courses, short courses, Internet-based programs, and lifelong learning opportunities for science and engineering professionals at all levels. PEP offerings are taught by faculty from across the Institute.
This unique program will provide you with the frameworks, tools, techniques, and perspectives that will help you to more effectively develop and market new products. The course provides a comprehensive coverage of major topics in developing and implementing a market-driven approach to innovation. Incorporating cutting-edge thinking and best practices in new product development, this course will help you to both develop and modify your organization's new product development process to better position your firm to gain a strategic competitive advantage. The course covers a wide spectrum of industries including business-to-business, consumer products, and services.
